Cookie Policy

Please read this policy carefully together with our Privacy Notice as it contains important information on who we are and how we use cookies on our website

We may change this policy from time to time, when we do we will inform you via email or an updated banner on the website.

Our Website

This website is operated by Primal Gray Private Limited. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and it also allows us to improve our site.

This cookie policy only relates to your use of our website to browse and purchase our products.

Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. These other third party websites may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these other third party websites, please consult their policies as appropriate.

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

There are three main types of cookies:

• Session cookies: specific to a particular visit and limited to sending session identifiers (random numbers generated by the server) so you don't have to re-enter information when you navigate to a new page or check out. Session cookies are not permanently stored on your device and are deleted when the browser closes;
• Persistent cookies: record information about your preferences and are stored in your browser cache or mobile device; and
• Third party cookies: placed by someone other than us which may gather data across multiple websites or sessions.

We describe our use of cookies, including a detailed list of your information which we and others may collect through cookies, below.

Consent to use cookies and changing settings

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (e.g. to enable you to put items in your shopping basket and use our check-out process).

You can withdraw any consent to the use of cookies or manage any other cookie preferences by clicking on the pop up at the bottom of any page on our site. You can adjust your preferences by clicking 'Manage Cookies' on the pop up. It may be necessary to refresh the page for the updated settings to take effect.

We use cookies for general purposes

• Strictly necessary (essential) cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
• Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These cookies are sometimes placed by third party providers of web traffic and analysis services.
• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
• Targeting cookies. These cookies collect information about your browsing habits and inferred interests to make advertising more relevant to you. They are also used to limit the number of times you see an advert as well as to measure the effectiveness of an advertising campaign. These cookies are usually placed by third party advertising networks. They remember the other websites you visit and this information is shared with third party organisations, for example advertisers.

When you visit other websites you may see an advertisement for Primal Gray because you visited our website. You may opt-out of network advertising programs that track your activities across multiple websites to deliver personalised advertising content to you.

In the U.S., please visit the Digital Advertising Alliance Ad Choices Opt-Out Page.

In Canada, visit the Digital Advertising Alliance of Canada Opt-Out Page.

• Social media cookies. These cookies allow users to share our website content on social media such as Facebook, Instagram and Twitter. These cookies are not within our control. Please refer to the respective privacy policies of the social media providers for how their cookies work.

Our use of cookies

The table below provides more information about the cookies we use and why:

• Strictly Necessary cookies - help makes our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies and therefore we will not request your consent

Preference cookies - enables our website to remember information that changes the way our website behaves or looks, like your preferred language or the region that you are in

Analytical or performance cookies - help us to understand how visitors interact with our website by collecting and reporting information anonymously

Targeting/Advertising cookies - are used to track visitors across websites. The intention is to display ads that are relevant and engaging for you and thereby more valuable for publishers and third party advertisers

Unclassified cookies - are cookies that we are in the process of classifying, together with the providers of individual cookies

Our use of cookies

Please note that the following third parties also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

Analytical or performance cookies - help website owners to understand how visitors interact with websites by collecting and reporting information anonymously

Targeting/Advertising/Tracking - these cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.